Level Loyalty Rewards
LEVEL Loyalty

LEVEL Loyalty Rewards

LEVEL Loyalty Rewards is the first multi-brand Loyalty Program designed for salons and stylists! Earn points on purchases from L'Oréal Professionnel, Redken, Matrix, Biolage, Kérastase, Shu Uemura Art of Hair, Pureology, Pulp Riot, Baxter, and Mizani to use toward FREE education, backbar, business resources and more to help elevate your business to the next level. Not a member? Sign up here.

What does this mean to you?

  • Earn and redeem points across our brands
  • Online access to your account and the rewards catalog
  • Points earned from distributor purchases update daily
  • From hands-on bootcamps to business best practices, we offer expert instruction to salons and stylists at all stages of growth
  • Stock up on your favorite products, try new products from our brands, or upgrade your pro tools from our selection of backbar, electronics, apparel, and more.


Level Loyalty Rewards Points
Level Loyalty Rewards Points

About Black Level

The Black Level is our most exclusive level in this program. It is an elite community where members are invited by the L’Oréal Professionnel brand based on the following criteria:

  • $100,000 annual spend or more in previous calendar year with L'Oréal Professionnel

As a member of Black Level, you will be eligible for these rewards:

  • 5 LEVEL Loyalty Points per dollar spent
  • Education Gift of 300,000 LEVEL Loyalty Points that is deposited in the beginning of the calendar year. The points must be redeemed for L’Oreal Professionnel education offerings only.
    • Members who spend >$250K in previous year will receive 600,000 LEVEL Loyalty Points in the beginning of calendar year.
  • Education benefits include:
    • 2 x Complimentary tickets to L'Oréal Professionnel Academy classes
    • 1 x Complimentary Ticket to Expert Network
    • 20% off all other Education - including Expert Network, Academy Classes and LP Social Influencer Programs, paid with cash or credit card
  • Free Enrollment into GreenCircle Salons
  • Special Recognition on Brand Salon Locator

Reach out to your sales representative or brand contact for additional information or questions.

*Rewards are subject to change.

LEVEL Loyalty
shu uemura
Loreal Professional

By L'Oréal USA Professional Product Division
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